Oct. 5, 2015

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October 5, 2015

“Onward Notre Dame: Mutual Respect,” a half-hour special detailing the football rivalry between the University of Notre Dame and the U.S. Naval Academy, debuts at 6:30 p.m. EDT today on the NBC Sports Network.

The show, produced by 3 Penny Films in conjunction with Fighting Irish Media, will re-air at 4:30 p.m. EDT Wednesday and at 2:30 p.m. Saturday, both on NBCSN. The Oct. 10 airing comes just prior to the 3:30 p.m. EDT football kickoff of Notre Dame versus Navy from Notre Dame Stadium on NBC.

“Onward Notre Dame: Mutual Respect” tells the stories behind the Notre Dame-Navy series, its ties to World War II, Notre Dame’s 43-year winning streak and the 2007 Navy breakthrough win. The two teams pay respect to each other at the end of each game–with the Notre Dame squad standing behind the Navy players during playing of the Navy alma mater (Navy Blue and Gold) and the Midshipmen standing behind the Irish during the Notre Dame alma mater.

The longest intersectional rivalry in college football is explained via interviews with 1987 Heisman Trophy winner Tim Brown, former Irish quarterback Steve Beuerlein, former Irish coaches Lou Holtz and Ara Parseghian and others, including current Navy head coach Ken Niumatalolo.


“Onward Notre Dame: Mutual Respect” also includes an exclusive interview with Under Armour CEO Kevin Plank on how the brand is commemorating the uniqueness of the rivalry in 2015 with special “Mutual Respect” gear. For the first time in college football, two opponents take the field with the exact same Under Armour baselayer, gloves and cleats to pay homage to the storied history and brotherhood between their two schools. The baselayer features both Universities’ alma maters on the sleeves and glove palms with the words “respect, honor, tradition” as a reminder of their connection to each other. Both sidelines and coaches also will wear the same sideline gear as a sign of mutual admiration.â⒬‹

About Fighting Irish Media

Fighting Irish Media, founded in July 2011, uses multimedia to tell Notre Dame’s unique story through the lens of athletics. FIM produces in-game video board shows, live game streams, highlights, features, social media content and extensive print content via UND.com–utilizing athletics to promote core values of excellence, education, faith, community and tradition. FIM has partnered with 3 Penny Films to produce more than a dozen made-for-television shows for national broadcasters such as NBC and ESPN. Video content is available online at WatchND.tv.

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Facebook.com/FightingIrish – Twitter @FightingIrish – UND.com – WatchND.tv

About 3 Penny Films

3 Penny Films was founded by Jess Atkinson, Bill Kraus and Joe Schreiber. The genre of reality/documentary style programming for collegiate sports was originally pioneered by Atkinson, a former National Football League kicker and television broadcaster, in 2003 at the University of Maryland. The unique partnership of 3 Penny Films was formed in 2009. Kraus previously had formed the marketing machine behind the explosive growth of Under Armour. Emmy Award-winning producer Schreiber helped launch and produce NBC’s “The George Michael Sports Machine,” a show that ran for 23 years and qualified as one of the longest running national sports shows in television history. For a sampling of 3 Penny Films productions, visit www.3pennyfilms.com.

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Facebook.com/3PennyFilms – Twitter @3PennyFilms – YouTube.com/3PennyFilms