UND Staff

Luke Pitcher

Recruiting Creative Lead


Luke Pitcher is in his second year in 2015 with the Notre Dame football program. He coordinates the graphical identity for recruiting and promotional materials, while also overseeing many of the team’s social media efforts and exploring emerging technologies.

Pitcher joined the Irish in the summer of 2014 after three years as the director of digital media for the Orange Bowl Committee. Pitcher oversaw strategical planning and implementation of digital and social media for the 2012-14 Discover Orange Bowl game and the 2013 BCS National Championship Game.

Prior to the Orange Bowl, Pitcher held graphic, multimedia and web-focused positions for both the NBA’s Charlotte Bobcats and Orlando Magic, including the Magic’s run to the 2009 NBA Finals. He began his professional career in Baltimore as a multimedia designer for Under Armour.

A native of Painted Post, New York, Pitcher earned a bachelor’s degree in graphic design with a concentration in multimedia from the Rochester Institute of Technology in 2006.