Feb. 28, 2013
PORTLAND, Ore. — On Thursday, adidas unveiled the new eye-catching adizero uniform system for the University of Notre Dame men’s and women’s basketball teams to wear during the 2013 postseason. The uniforms feature adidas’ most advanced uniform technologies and a limited-edition camouflage print designed to make an impact on the court.
“The adizero uniform system gives players the leading performance technology with a distinctive on-court style,” says Chris McGuire, adidas Director of Sports Marketing. “The postseason brings together the best teams in the country and these uniforms celebrate the excitement of the game letting players stand out during college basketball’s biggest moments. The Notre Dame basketball teams will wear the most innovative basketball uniforms and footwear to help them elevate their games during the most important time of the year.”
Designed for a bold on-court look the adizero uniform system is made from 60 percent recycled materials and features FORMOTION technology for comfort and maximum mobility during shooting and dribbling. The uniforms feature adidas’ quick drying Revolution 30 technology found in current NBA uniforms and ClimaCool zones which move heat and moisture away from the body to keep the jersey light and dry during heavy sweating. The super-lightweight woven short is designed for improved breathability and a closer, more comfortable fit with compression base layers.
The adizero uniform system features the latest adidas Team Speed sock with built-in compression for stability and CLIMALITE moisture wicking technology designed to keep the foot cool, light and dry throughout the game. Players will wear the adidas Crazy Fast basketball shoe with a new SPRINTWEB design that features tighter panels on the upper to improve support, reduce weight and make players quicker and more comfortable on the court.
The uniform’s limited-edition design and coloring is created for the 2013 postseason run. The impact camo pattern is designed to let players stand out on college basketball’s biggest stage, while a team patch on the back neck of the jersey features the line “Never Stop Fighting” to pay homage to Notre Dame’s pride and team spirit. Both Fighting Irish teams will suit up in the adizero uniform systems beginning with BIG EAST Conference tournament play (March 8-12 for the women; March 12-16 for the men). Fans can pick up team gear at adidas.com and campus bookstores.
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard and Candace Parker. On April 11, 2006, adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
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