June 30, 2009
ORLANDO, Fla. – At the National Association of Collegiate Marketing Administrators (NACMA) convention in Orlando, Notre Dame’s promotions and marketing staff won three gold medals and one silver medal. The three gold medals were for promotional T-shirt design, video board segment and student promotion categories, while the silver medal was for single-day attendance promotion.
The T-shirt design was for `The Shirt’, which is the official shirt for the Notre Dame student body that is created annually for the football season. Money raised from sales of `The Shirt’ is used to subsidize student organizations and create memorial scholarships in the names of Notre Dame students.
The gold medal in the video board segment was for the football video that was shown at the Michigan pep rally. The feature was co-created by Notre Dame’s director of athletics marketing Beth Hunter and showcased, among other things, highlights of past triumphs over the Wolverines.
Notre Dame received the gold medal in the student promotion category for its efforts in connection with hosting ESPN College GameDay prior to the men’s basketball versus Connecticut on January 24. Nicole Jones, Sports Promotions Coordinator at Notre Dame, organized the effort, which saw over 5,000 fans attend that morning’s live taping of the show. The night prior, she organized a campout in the Joyce Center Fieldhouse for students that were going to attend the show. The campout featured several activities, including games, giveaways and movies, for the students who were showing their support for the Fighting Irish basketball team.
The women’s basketball blood donor appreciation was awarded the silver medal for category of `Single-Day Attendance Promotion’. Stephanie Menio, the Director of Operations for the Notre Dame women’s basketball team, was responsible for the promotion. A total of 3,200 tickets were purchased and distributed by the South Bend Medical Foundation and a little over 2,900 attended the pre-game reception and game. That large group sale resulted in the eighth-largest crowd in program history.