Jan. 15, 2014
Notre Dame, Ind. – For the second straight season the University of Notre Dame hockey team has taken the ice in an iconic outdoor venue against a rival opponent–this year (Jan. 4) in Boston’s Fenway Park. Fighting Irish Digital Media (FIDM), in partnership with 3 Penny Films, has produced a half-hour, behind-the-scenes film titled “Shipping Up To Boston,” presented by Coca-Cola.
The show, premiering at 10 p.m. EST on Friday, Jan. 17, on NBC Sports Network (NBCSN), takes viewers behind the scenes with the Irish, first as they prepare for their trip to Boston and the Frozen Fenway experience and then their actual visit to the historic ball park, the home of the reigning World Series champion Boston Red Sox. “Shipping Up To Boston,” presented by Coca-Cola presents an insider’s view of Irish head coach Jeff Jackson and the character of his hockey team as they face the hometown Eagles in an important Hockey East showdown under lights of Fenway Park.
The show will air immediately after NBCSN’s 7:30 p.m. EST broadcast of the Lake Superior State versus Notre Dame hockey game from the Compton Family Ice Arena on the Notre Dame campus and will re-air at the following times on NBCSN:
January 23 at 1:30am
January 29 at 12:30am
February 8 at 10:30pm
Notre Dame’s hockey team took on CCHA rival Miami University (Ohio) outdoors in Chicago’s Soldier Field last year and came away with a 2-1 victory. FIDM and 3 Penny Films captured that experience in a show titled “Sweet Home Chicago” that also aired on NBCSN and is now available at WatchND.
About Fighting Irish Digital Media
Fighting Irish Digital Media, founded in July 2011, uses multimedia to tell Notre Dame’s unique story through the lens of athletics. FIDM produces in-game video board shows, live game streams, highlights, features and social media content, utilizing athletics to promote the University’s core values of education and faith. FIDM has partnered with 3 Penny Films to produce 12 made-for-television shows for national broadcast partners such as NBC and ESPN.
Follow Us! Facebook.com/FightingIrish – Twitter @FightingIrish – UND.com – WatchND.tv
About 3 Penny Films
3 Penny Films was founded by Jess Atkinson, Bill Kraus and Joe Schreiber. The genre of reality/documentary style programming for collegiate sports was originally pioneered by Atkinson, a former NFL kicker and television broadcaster, in 2003 at the University of Maryland. The unique partnership of 3 Penny Films was formed in 2009. Kraus had previously formed the marketing machine behind the explosive growth of Under Armour. Emmy Award-winning producer Schreiber helped launch and produce NBC’s “The George Michael Sports Machine,” a show that ran for 23 years and qualified as one of the longest running national sports shows in television history. For a sampling of 3 Penny Films productions, visit www.3pennyfilms.com.
Follow Us! Facebook.com/3PennyFilms – Twitter @3PennyFilms – YouTube.com/3PennyFilms