Aug. 4, 2016
Bleacher Report, a preeminent next generation content creation company, has reached an agreement with University of Notre Dame football for an exclusive social content partnership throughout the season. The B/R social team will be embedded with the football program in South Bend and travel with the team to road games during the entire season to create custom content for the program’s national fan base.
The collaboration will consist of full behind-the- scenes access to the Notre Dame football team including practice, locker room, game day activities, home and away games, travel, academic classrooms and a wide array of student and campus life. The array of content will include a weekly video feature, Facebook Live streams, short shareable social packages and game day Snapchat takeovers, distributed across Bleacher Report’s website and Team Stream mobile app — reaching more than 250 million users — along with B/R social platforms with an audience of more than 200 million fans.
“Bleacher Report is thrilled to partner with Notre Dame for the 2016 football season,” said Dave Finocchio, CEO and founder of Bleacher Report. “We’re very proud of the work we’ve done in the Young Athletes space to date, and this partnership provides us with a next-level opportunity to showcase how millennial players and fans see the game. Notre Dame is an exceptional program filled with talented players and outstanding people. We can’t wait to work with them.”
“Bleacher Report is an industry leader in developing creative, high quality content with fans and we’re looking forward to sharing our unique story through its vibrant platform,” said Brian Kelly, University of Notre Dame head football coach. “Notre Dame is an institution with an unrivaled national following and this is an incredible way to reach them all, including a new wave of young fans.”
The new content partnership will include compelling human drama pieces, player interviews, features, scripted humor skits and powerful social visuals.
Since its inception in 2008 and spurred by its acquisition by Turner in 2012, Bleacher Report consistently demonstrates an ability to break new ground with its real-time content delivery. B/R is an industry leader in the creation of sports content that converges with pop culture, especially with a millennial fan base. Bleacher Report consistently ranks as one of the top publishers on social media in terms of engagement. It generates more than 40 million social interactions per month that creates content young sports fans crave. Its strategy to focus on shareable, entertaining and informative content fills the gap of mainstream sports coverage.
About Bleacher Report
Bleacher Report, the social voice of sports, creates and collaborates on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement on social media, where it consistently ranks as a top publisher. Bleacher Report also provides an industry-leading fan experience on mobile devices through Team StreamTM, the top-rated smartphone and tablet app. Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.
About Notre Dame Football
The University of Notre Dame’s longstanding historical success in football features 11 consensus national championships captured over the course of six different decades. The Irish title tradition dates back to Knute Rockne and the Four Horsemen who collaborated on Notre Dame’s first consensus crown in 1924. The Irish have produced seven Heisman Trophy winners — and no college football program in the country can claim more. Notre Dame has produced more first-team All-Americans (190), consensus All-Americans (99) and unanimous All-Americans (33) than any other program in the nation. The Irish also rank No. 1 all-time in both Division I winning percentage and television appearances, as well as No. 2 in victories.