Brian Pracht joined the University of Notre Dame Athletics Department in December 2013 and currently serves as the Associate Athletics Director for Marketing & Ticketing.
Pracht oversees ticket sales, operations and guest services, marketing and promotions, and premium experiences for the Fighting Irish. In his role, Pracht leads the formation of strategic marketing and ticketing initiatives that strive to deliver an exceptional experience to Notre Dame fans, maximize attendance and drive new and existing revenue streams that support the University and help promote 26 varsity programs.
Pracht provides leadership and support for many of the premium hospitality spaces at Notre Dame Stadium and all premium clubs at Purcell Pavilion and Compton Family Ice Arena. He also works closely with Notre Dame Athletics’ multi-media and e-commerce partners. Other responsibilities include serving as the sport administrator for the women’s lacrosse program and coordinating the Drive With The Irish car program.
Pracht is an assistant professor in the Mendoza College of Business teaching an undergraduate sports marketing course to Notre Dame students, and he is a member of the University’s licensing committee.
Previously, Pracht served on the University of Arkansas Athletic Department staff as the associate athletic director for marketing and licensing. His responsibilities at Arkansas included marketing, promotions, ticket operations, RazorVision Productions, website development, social media and spirit squads while also serving as the staff liaison to the University’s multi-media rights holder and outbound ticket sales team. He was a member of the athletic department’s executive staff and also directed the University’s trademark licensing program.
With more than 20 years of experience in intercollegiate athletics, Pracht joined the Razorback staff following seven years at Wichita State University where he was the senior associate athletics director for external operations, managing all development, marketing, sales, ticketing and media relations activities. In addition, Pracht was the administrator of the men’s basketball program.
Prior to joining the Wichita State staff, Pracht served as the Assistant Commissioner for Marketing and Business for the Southland Conference and spent two years at Long Beach State University in the marketing department.
Pracht graduated in 1994 with a bachelor’s degree in business administration from Emporia State in Kansas. He and his wife Amy have two daughters, Caroline and Lily.