NOTRE DAME, Ind. — The University of Notre Dame athletics department announced a new partnership aimed at improving its mobile app experience, becoming the first college athletics department to team with Rover to more easily create engaging fan content and sponsorship activations through the Notre Dame Fighting Irish app.
Rover — which boasts over 30 partners in the NFL, NBA, NHL and MLS — helps sports teams create better mobile campaigns in order to support their mobile engagement and monetization efforts. Designed in the browser and delivered natively without app updates, Rover reduces the resources typically required to create and target engaging mobile campaigns and activations.
“Rover is proud to partner with Notre Dame, who have demonstrated clear digital leadership in college sport,” said Rover co-founder and CEO, John Coombs. “Their commitment to enhancing the fan experience through data and innovative content reflects their strong understanding of today’s fan.
“Notre Dame is the perfect first partner in college for Rover. Their appetite to innovate, drive new activation opportunities on mobile and put fan engagement at the center of their digital strategy perfectly aligns with how Rover is helping some of the worlds largest sports brands. They are the ideal partner to leverage the platform to the fullest.”
Benefits of the Rover platform include:
- A streamlined workflow to more quickly create engaging and visually appealing content, eliminating many manual inputs.
- Templated app designs via a web platform, eliminating the need for app development.
- Seamless integration with social media.
- Increased potential sponsorship inventory.
- Ability to deliver personalized mobile fan experiences.
- Adaptable to each of Notre Dame’s 26 varsity sports.
- Ability to increase fan engagement and time spent on the app.
“Notre Dame has a very passionate fan base,” added Fred Villarruel, Digital Platform Manager for Fighting Irish Media. “We want to continue to find clever and innovative ways to engage with them while maximizing our platforms to elevate our student-athletes. Rover gives us the ability to leverage new technologies as they emerge in ways never before seen in collegiate athletics.”
Download the Notre Dame Fighting Irish app by clicking here or searching the app store for Notre Dame Fighting Irish.
The Rover mobile campaign platform helps sports teams and app publishers easily create and target mobile campaigns without code. The platform simplifies the mobile campaign publishing process with a powerful platform that empowers teams with the tools to engage fans and create new monetization opportunities. With powerful integrations and segmentation capabilities, push and messaging, the platform ensures fans get the right content at the right time. The Rover platform serves over 30 professional sports teams globally across the NFL, NBA, NHL, MLS and others. For more information, visit Rover’s website or blog, and follow the company on Twitter and LinkedIn.