Senior Associate Athletics Director, Media & Brand
Rob Kelly joined the Notre Dame athletics staff in June 2013 as Assistant Athletics Director of Ticketing & Technology, and was recently promoted to Associate Athletics Director of Ticketing, Premium & Technology. In his role, Kelly oversees four primary areas including ticket sales and operations, premium seating sales and service, guest services and information technology for the department. Kelly serves as the primary contact for all athletic ticket-related issues, policies and requests with campus administrators and manages the ticket office staff. He also is responsible for oversight of all ticketing systems, ticket pricing policies, allocations and strategies as well as administering the “Drive with the Irish” courtesy car program. Rob will lead the introduction of premium seating to Notre Dame Stadium in conjunction with the Campus Crossroads Project, as well as oversee the department’s guest services function. He served as the women’s lacrosse sport administrator for three seasons from 2014-16.
In addition, Kelly manages the athletics department’s information technology (IT) function, serving as the liaison with three Office of Information Technologies (OIT) employees working within the athletic department towards achieving athletics’ IT goals and strategies. He also acts as the athletics liaison of the Office of Continuous Improvement, leading and coordinating continuous process improvement efforts within the department.
Kelly came to the Notre Dame athletics department from the University’s Human Resources division, having served there since September 2012, when he started his third and final assignment in the relatively new Notre Dame Rotation Program. His focus in this rotation involved preparing the University for certain provisions of health care reform as well as developing a contingent workforce strategy. He began his time in the Rotation Program in July 2011, serving his first rotation in Notre Dame’s Law School and his second rotation in the Auxiliary Operations division. While with the Law School, Kelly led School-wide efforts on behalf of the Dean, including creating a strategic plan and initiating a website redesign project. In Auxiliary Operations, he led division-wide initiatives including analyzing food cost at the dining halls and coordinating negotiation of the third-party athletic concessions agreement.
Kelly began his tenure at Notre Dame in July 2006, when he came aboard as business manager for Procurement Services. A year later, he was promoted to Director of Procurement Services, serving in that capacity for four years. His responsibilities included leading a team of 15 professionals with responsibility for the institutional purchasing and supply management functions.
Prior to Notre Dame, Kelly worked for three years at Honeywell in various supply chain, operations and planning roles within the Consumer Products Group division, then home of the FRAM, Autolite and Prestone automotive brands.
Kelly earned both a Bachelor of Science in Aerospace Engineering and a Master of Business Administration from the University of Notre Dame in 2003 through a five-year joint engineering/MBA curriculum. Kelly and his wife, Starr, reside in Mishawaka with their five children.