March 25, 2014

Fighting Irish Digital Media’s newest production of Strong & True offers a behind-the-scenes seat at University of Notre Dame spring football practice. The half-hour show features Irish head coach Brian Kelly as he develops players on the Fighting Irish team in preparation for the April 12 Blue-Gold Spring Game and the 2014 Season.

Strong & True, produced in partnership with 3 Penny Films, also features exclusive access to Irish players Everett Golson, KeiVarae Russell, Corey Robinson and other Notre Dame student-athletes. It premieres at 6:30 p.m. EDT on Monday, April 7, on NBC Sports Network, and will re-air at 3:30 p.m. EDT on Friday, April 11.

Future Productions
Fighting Irish Digital Media also will produce a half-hour Strong & True behind-the-scenes show on Notre Dame football’s fall preparations for the 2014 season. This show premieres at 6:30 p.m. EDT, Aug. 25, 2014, on NBC Sports Network and will re-air on at 6:30 p.m. EDT on Aug. 29 and at 2:30 p.m. EDT on Aug. 30.

The third annual installment of Onward Notre Dame, chronicling Notre Dame’s Shamrock Series football game spectacle premieres at 2 p.m. EDT on Oct. 4, 2014 on NBC Sports Network and re-airs at 7 p.m. EDT on Oct. 6 and at 10:30 p.m. EDT on Oct. 12. The 2014 Shamrock Series game will take the Fighting Irish to Indianapolis to play in-state opponent Purdue on Sept. 13 at Lucas Oil Stadium.

Production of the aforementioned programming is accomplished in partnership with 3 Penny Films.

About Fighting Irish Digital Media
Fighting Irish Digital Media, founded in July 2011, uses multimedia to tell Notre Dame’s unique story through the lens of athletics. FIDM produces in-game video board shows, live game streams, highlights, features and social media content, utilizing athletics to promote the University’s core values of education and faith. FIDM has partnered with 3 Penny Films to produce 12 made-for-television shows for national broadcast partners such as NBC and ESPN.

Follow Us! – Twitter @FightingIrish – –

About 3 Penny Films
3 Penny Films was founded by Jess Atkinson, Bill Kraus and Joe Schreiber. The genre of reality/documentary style programming for collegiate sports was originally pioneered by Atkinson, a former NFL kicker and television broadcaster, in 2003 at the University of Maryland. The unique partnership of 3 Penny Films was formed in 2009. Kraus had previously formed the marketing machine behind the explosive growth of Under Armour. Emmy Award-winning producer Schreiber helped launch and produce NBC’s “The George Michael Sports Machine,” a show that ran for 23 years and qualified as one of the longest-running national sports shows in television history. For a sampling of 3 Penny Films productions, visit

Follow Us! – Twitter @3PennyFilms –